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Perspective: ‘I lost a $3m brand deal. I was like: OK, losers!’ Swedish pop provocateur Zara Larsson on fame, fun and fighting the power

Executive context: After a decade in pop’s underground, Larsson’s radiant fifth album turned her into one of the world’s biggest stars. It’s about time, she says, relishing the attention without sacrificing her morals.

Editorial Staff2026-04-031min

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